How edtech startups can scale selling to schools
First, (another) amazing newsletter - these are mini master courses unto themselves!
Second, while I largely agree with the points and conclusions here, I'd love to see a follow up piece on some of the bigger K12 products that went the PLG route, but ultimately couldn't find their long sustainability (think Edmodo). Where did they go wrong, and in particular, what are best practices for making the jump from free to paid?
Wait the 13th most used app in school is the free (ad-based) “cool math games”?
What a world